01
Create your offer
Add product photos, menu prices and costs. Set the selling price and let the calculator suggest probabilities.
MADE FOR CAFÉ OWNERSGive guests a reason
Give guests a reason
to choose you.
And come back.
You put care into every cup. Give guests something to remember it by. Turn a routine coffee order into a surprise worth trying, sharing and coming back for — with an offer built around the margin you need.
A reason to try something newKnow your costs before launch.
SIMPLE, LOCATION-BASED PRICING
$100 per location / month
Create a free account → configure your location → start your free month → connect YooKassa. Subscribe after the free month.A signature WOW drinkCaramel · cardamom · whipped cream
✦ Beans & People ☰
A little highlight in your dayCoffee surpriseBuild your own
Your coffee surprise
One drink. So many lovely possibilities.
✧ Our signature recipe
One surprise · $6
Illustrative menu · one drink includedEvery order includes a productOnly the variety is a surprise
EASY FOR GUESTS. MANAGEABLE FOR YOU.From “the usual, please”
From “the usual, please”
to “let’s try this.”
Give familiar products a fresh reason to be ordered.
Keep the experience simple for your team.
02
Share one simple link
Put your QR code on the counter or tables. Guests can browse all offers for this location in one place.
03
Prepare the surprise
The order determines one product from the published list. Your team prepares it and the guest gets a new experience.
TRY IT AS A GUESTYour next coffee.
Your next coffee.
A little surprise.
Interactive example. No payment.
No real order is created.
✦ Beans & People Sample café
Coffee surprise · $6
One drink from the list below is included. Only the variety is a surprise.
Your possible drinks
AmericanoEvery result includes a drink. No extra charge.
Different drinks. Different chances.
A $3 average profit target.
This demo weights drinks by their production cost to target $3 per order after the expenses below. The carousel uses these exact probabilities. Menu prices are shown for comparison; they do not determine the chances in this example.
$6.00Order price−$2.00Weighted drink cost−$1.00Other costs / order=$3.00Expected net profit*
Payment fees & packaging$0.30Tax allowance$0.20Allocated rent, payroll & overhead$0.40Subscription: $100 / 1,000 orders$0.10
*Illustrative net profit using these assumed costs, including 1,000 orders per month per location for the subscription allocation. Actual taxes, overhead and order volume vary. $3 is a long-run average, not a guaranteed profit on each order. These prices and costs are an owner’s demonstration, not the guest-facing menu.
| Drink | Menu price | Product cost | Chance | Profit / order* |
|---|---|---|---|---|
 Americano | $3.50 | $1.05 | 15.16% | $3.95 |
| Cappuccino | $4.50 | $1.35 | 12.94% | $3.65 |
 Latte | $5.00 | $1.65 | 11.05% | $3.35 |
 Flat white | $5.25 | $1.80 | 10.21% | $3.20 |
 Vanilla raf | $6.25 | $2.25 | 8.06% | $2.75 |
 Mocha | $6.50 | $2.50 | 7.06% | $2.50 |
 Cocoa with marshmallows | $5.50 | $1.95 | 9.43% | $3.05 |
 Salted caramel | $7.00 | $2.85 | 5.87% | $2.15 |
 Iced latte | $5.75 | $2.10 | 8.72% | $2.90 |
| Chocolate raf | $7.25 | $3.15 | 5.01% | $1.85 |
| Spiced latte | $7.50 | $3.40 | 4.39% | $1.60 |
| Golden CoffeeWOW signature | $10.00 | $4.80 | 2.10% | $0.20 |
| Weighted average / total | — | $2.00 | 100.00% | $3.00 |
UNDERSTAND THE NUMBERSA surprise for your guests.
A surprise for your guests.
Clarity for your business.
Menu value and production cost
are tracked separately.
Probabilities with a purpose
The automatic calculator balances the average menu value of the possible products against the offer’s selling price. Product costs and other per-order expenses show the expected contribution.
Pin individual probabilities or set them yourself. The total must be 100%. A rare signature drink can make your offer stand out without hiding the economics from you.
Example productsIncluded
AmericanoCappuccinoSpiced latteGolden CoffeePositive expected contribution does not guarantee profit on every order or for the whole business.
Try your own numbers
Illustrative estimate for one location, 30 days.
Monthly contribution after the $100 subscription$950.00$3.50 per order × 300 orders − $100. Excludes rent, salaries and any costs you have not entered. This is an estimate, not a profit guarantee.
Their selection. A tailored price.
LET GUESTS BUILD THEIR OWNChocolate lover?
Chocolate lover?
Make it their kind of surprise.
Enable the selection builder for a location. Guests choose at least 10 different products from your available catalog. Price and probabilities are calculated before they buy.
Offer drinks, desserts or combinations. Switch unavailable products off directly from your catalog.
Built around your locations.
A home for every location
Manage the address, catalog, branding and offers for each location. Multiple offers share a single guest link.
See what sells
Track orders, sales, popular products and conversion from visitors to paying customers.
A clear product purchase
A fixed price and a guaranteed product from a published list. No empty result, cash prize or extra payment for another chance.
Before launch, confirm local sales, consumer information, privacy, tax and payment requirements. Availability and payment-provider support vary by country. The current business dashboard is in Russian.
ONE CLEAR PRICEMake curiosity
Make curiosity
earn its place on your menu.
A clear monthly cost.
An offer you can judge by its contribution.
PER LOCATION, PER MONTH
$100 USD / month
Give guests a reason to choose another visit — and see whether the extra orders justify the cost. At $3 contribution per additional order before the subscription, 34 extra orders cover the $100 monthly fee. That is an illustration, not a sales forecast.
- One guest link for all offers at a location
- Automatic probabilities and margin estimates
- Visitor-to-payment conversion statistics
- A separate workspace for each location
Plan ahead. Get extra months.
$100.00
For 1 location · 1 month of access.
Average monthly cost, including free months$100.00 / month, all locations
USD pricing is a reference for this page. The current subscription checkout is in RUB; review the amount in your dashboard before paying. Create your account, configure a location and activate your free calendar month to connect YooKassa. A paid subscription is needed after the free month.$100.00 per location per month
$100.00 ÷ 1 months of access. Full amount paid upfront.Good questions.
Can a customer get nothing?
No. Every purchase includes one product from the published list. The variety is determined randomly; there is no empty result or surcharge for a particular product.
Can I set probabilities myself?
Yes. Set them manually or pin selected values and let the calculator calculate the rest. The final probabilities must total 100%.
Is the price $100 for the whole business?
The USD reference price is $100 per location per month, or $300 for three locations. Advance plans include the free months shown above. The current dashboard bills in RUB; check its final amount before subscribing.
Will every order be profitable?
That depends on the product selected and your costs. The calculator estimates contribution; it does not guarantee profit. Include fees, packaging and other expenses when reviewing an offer.
Is account creation free?
Yes. Create an account, confirm your email and configure your location and catalog for free. Registration does not charge you.
When do I connect payments?
Configure your location and activate its first free calendar month in the dashboard. You can then add your YooKassa credentials and accept payments. Subscribe after the free month; paying early adds time after it. You need your own eligible YooKassa merchant account; the current dashboard is in Russian and subscription checkout is in RUB.
FROM ACCOUNT TO FIRST PAYMENTStart with your café.
Start with your café.
Create your account for free.
Explore the dashboard and prepare your location before paying. Your first calendar month unlocks YooKassa setup for free. Subscribe afterwards to keep accepting orders.
Free registration and setup. You choose when to subscribe.
Create a free account- 1
Create a free account
Confirm your email to open your dashboard. No card or subscription is needed.
- 2
Configure your location
Add your products, photos, prices and costs. Set up your offers and guest page.
- 3
Start your free month
Activate one calendar month per new location in the dashboard. No card or automatic charge.
- 4
Connect YooKassa
Add your own merchant credentials during the free month or a paid subscription. Configure receipts and verify payment acceptance before sharing your link.